Social Media is a term that no longer needs any explanation.
More than half of the world’s population is in the use of social media and there are many reason why.
Some people use it as a source of fun and entertainment; others use it to stay informed and updated.
Some use it as a source of business by taking up the role of being creative and talented creators of all types of content while others use it to troll or threat others.
While there are several types of users, social media accounts, specifically public ones, need certain monitoring and evaluation along with strategic planning in order to get more reach, engagement and appreciation.
Almost half of social media users are content creators and the ratio is increasing day by day as social media can also become an effective source of income.
With an increasing number in the market, the competition is also increasing side by side and in order to be the alpha, you have to fight the whole pack and you can’t do it alone without any strategic planning.
Here is where we come in and present you with pro-tips to effectively plan your social media accounts and bring the best out of them in the form of organic or inorganic reach and engagement.
1: DEFINE YOUR NICHE:
Defining your niche is as important as deciding your major before you graduate from the university.
If you don’t know where you are headed to, your journey is useless. Same is the case with social media.You must have a clear idea of what you want to show to the world and how.
Now that doesn’t mean that you can go to only one place at a time.
You want to go to a birthday party at night? Why not.
But when you leave the home, you get petrol in your car, pick up some things from the market, pick up your kids from the school, help your partner to make lunch, get ready and take your family with you to the party.
Now you have reached the party but you also did a lot of other things.
Similarly, it depends how many niches you want to target but call it experience or anything, I would advise you to target only one in the beginning because it is not going to be easy for you to handle so much when you are not even trained.
After a while when you think that you have gained the expertise, do try other niches of your liking too.
2: KNOW YOUR AUDIENCE:
I remember an incident back when I was in my high school.
It was our first day in the biology class and we were excited and waiting for our teacher to come introduce him and start the class.
After about 15 minutes, a guy entered and without even introducing himself turned to the white board and started explaining some mathematics equation.
All of us got confused and went blank. Some of us tried to ask him what was going on but the teacher did not bother to turn to the student and kept on doing what he was.
After a while, some students left the class, some stayed put but did not engage while the others went busy on their mobile phones or they slept.
When the teacher finished, he turned back and started asking questions if we understood everything and nobody responded.
He got angry and finally asked what is the problem. Nobody answered until one of us spoke and said that we are biology students and you were not teaching that. Everything went over our heads.
That is the time when he realized that he has come to the wrong class and delivered a whole lecture to the wrong people.
The same can happen to you.
If you do not know what you are delivering to what audience, you can lose their engagement or them as your follower altogether.
So, it wouldn’t be worth it to waste a lot of your mind and content on the wrong people while it can work wonders when presented to the right people.
3: BE CONSISTENT:
Consistency is the key.
When you like someone and want to win them over and start the beautiful journey of a relationship together, you NEVER cease to impress them on daily basis.
Why not do that with your audience too. If you want them to keep following you and engage with the content you are creating with putting in so much effort, so I do not think it is a bad deal to be consistent to keep them connected with you as it is benefiting both the parties.
Not only does it allow your followers to stay in touch with your content but also to give a green signal to the Instagram, Facebook etc., that you are genuinely trying.
When you post consistently, they automatically show it to more people which eventually results in higher reach, higher engagement and even higher product sale (in case you are a business owner).
Isn’t that what you actually want?
So, never forget to post on daily basis and use various other features e.g., stories to engage with the audience in an easy manner.
4: DIVERSIFY YOUR CONTENT:
You know what the beauty of the world is, it is diverse.
Why not add the beauty to your work and content too.
Diversity cannot just come from targeting different niches but you can also do that within the same niche.
Now, let’s suppose you have a social media public page regarding Arts and you display your paintings or different art forms there.
Now to have a diversity, you can show different things related to one single painting that you have created e.g., you can make posts regarding all the tools that you are going to use, you can show the process, you can show the color palette you have chosen and why, you can show the complete final painting and then finally you can show various ways to display your art piece.
In this way, you can create a lot more posts out of the same content for which you were previously creating only one post.
In short, create creativity out of the previously created creativity.
5: ENGAGE YOURSELF:
All of you must have heard this from your parents, peers, or elders that you should not ask the other person to do something what you are not doing yourself.
Well! This applies to your current situation here too as a social media content creator.
If you are putting in effort to think about the idea of a post, design it, post it etc., but you are not engaging with the audience, your effort is going to go in vain.
Trust me on this one. Even the small engagements from your side can sustain the account you are running and help develop audience trust and connection.
Just imagine, how would you feel if you appreciate someone and they don’t say anything back to you e.g., Thank you, or they don’t even look at you?
Obviously, you will be hurt a little bit and after a while you will stop praising that person who is not responding.
Now, that doesn’t imply that you should start replying to every cheesy message someone sends you.
That’s completely your choice.
The point here is this that the least you can do is to engage in the comments.
If someone has appreciated you, it doesn’t even take 15 to type “Thank You” with a nice emoji.
When the person will see a reply from you, the sudden slight chemical reaction in the brain would start building a connection between you and the person.
Now, when he/she is getting back something from you, the person is most likely to comment on your next post.
Isn’t that what you want?
A BIG YES.
Now, this doesn’t just play a role in developing a connection with the audience, it also helps you to get ranked by the Instagram or Facebook algorithm itself.
Suppose 50 people commented on your post.
You replied to them and now the total comment count has become 100. Sounds great right?
So, a little more effort from your side can bring you in the people’s search bar and eventually you would have more reach.
6: STAY UPDATED:
Have you ever thought what would you do if you find out that a storm is coming in a minute and you were ignorant of the previous head ups given by the government?
Now what you can do except for praying that God might save you?
Nothing.
Similarly, you need to stay updated regarding latest trends in the social media market.
It doesn’t matter what your niche is, if you gear up your brain and play with your content, you can always mold it towards a specific way keeping the essence of your niche.
This sounds like pretty boring, hectic as well as not much needed sort of thing but it helps a lot.
When something is trending that means people are searching more and more about it.
And when they will do that and they somehow find your content, visit your page and like your previously uploaded content too, there is a likelihood that they are going to follow you.
Hence, staying updated and show casing your creativity in a different manner can help you in the long run.
7: KEEP A TRACK:
It has been observed that nearly 40% of the business profiles do not keep a check on the analytics and hence they fail to both predict and bring out promising results.
When you plan a strategy and implement it on your public/business social media accounts, it is highly advisable to keep checking the response on the strategy.
There are in built analytics section in the social media applications that allow you to carefully monitor the response and outcome and in case you see that it’s not working, you can change the strategy on time instead of wasting your time and effort and getting nothing out of them.
8: PARTNERSHIP:
Remember this one rule of the universe, “You can’t do anything alone”.
Social Media is giving a straight clear message through its name that the media is ‘Social’.
This means that you would have to be a member of the community and help each other in the community to grow and flourish.
Connect with influencers and micro-influencers that align with your particular niche.
Ask for help in the form of shout-outs etc. and increase your reach. You can also exchange services and help each other.
There are paid options too provided by various influencers where they show your content and ask their followers to follow you too in exchange of money.
This strategy is only recommended if you can afford it.
If not, rely on the organic reach. It isn’t that bad either. It just takes time.
9: CONTENT:
Last but not the least, your content plays a great role in deciding either you will go viral in a few months or will you get no results even after trying hard until you die.
Conclusion
Your content is your identity.
The content that you create reflect you and your personality and how you present it matters a lot.
A right content can earn you millions but an ineffective one can get you bankrupted because you invested in something boring, unwanted and common altogether.
Work hard on the content idea you want to create.
It is just going to take time to think and there is no limit of imagination.
Think thoroughly, make up a design in your mind and then implement.
It hardly takes any brain to implement an idea once you already have it in your mind instead of thinking and designing the content on the designing app.
Remember one thing, in today’s world it is the idea that sells.
Work on it.
It is hoped that these tips were helpful to you.
People usually ignore these points and get no results even after working hard for hours.
Follow these tips and save yourself the extra hours of effort.